Email Frequency: How Often Should You Email?
How to find the right sending frequency for your audience without burning out your list or hurting deliverability.
"How often should I email?" has no universal answer — but sending too much (unsubscribes, complaints) or too little (they forget you) both hurt. Email frequency is a balance you tune.
Signs you send too much
- Rising unsubscribes and spam complaints.
- Falling open and click rates per send.
Signs you send too little
- People forget they signed up and mark you as spam.
- Re-engagement gets harder each time.
Send email that actually lands in the inbox
API and visual editor, SPF/DKIM/DMARC out of the box, analytics and warm IPs. Free tier — 200 emails/month, no card required.
Let subscribers choose
A preference center — weekly vs monthly, topic choices — keeps people who would otherwise unsubscribe. Choice beats guessing.
Test your cadence
Try a frequency for a few weeks and watch engagement and unsubscribes. Sendersy's preference center and analytics make this easy to dial in. Start free.
Writes about campaigns, segmentation and automation. Ran email programs for SaaS and e-commerce.
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